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A Mary Kay Review - Does It Fit The Mlm Model?

Mary Kay, Inc. is a company committed to the manufacture and distribution of cosmetic products and skin care solutions. This has long been a multi-level marketing (mlm) opportunity and is world-renowned for giving people the chance to have their own home-based business marketing and selling Mary Kay products.

Company Profile

Starting in 1963, Mary Kay has been doing business based in Dallas, Texas. They are known for a product portfolio that includes skin care products, cosmetics, anti-aging solutions, and more. Regardless of the competition within this industry, Mary Kay has established its own franchise in major cities worldwide and is experiencing continued growth in popularity.

Mary Kay Products

The product lines of Mary Kay are a broad selection of body lotions, makeup, skin care and fragrances. The diverse product lines, for example, Age-Fighting TimeWise series, are designed to help women with their total beauty care needs from moisturizers, to gels, to makeup. MKMen Skin Care, Men's Fragrances and Mary Kay Sun Care are three product lines designed for men.

You can produce a virtual makeover for yourself by inserting your own picture in the company website and following the directions. Providing direction on how to use their products successfully is a differentiating characteristic of the company.

MLM Strategy

Mary Kay has continually chosen to sell their products through mlm network marketing strategy. Many Mary Kay competitors have suggested that the networking strategy for selling cosmetics is a scam. Nevertheless, it is a proven fact that network marketing is effective for selling their product line in spite of what others may say. There is no doubt that network marketing is a viable means for being successful in lots of fields, including cosmetics.

Mary Kay's success stories are not just based on the quality of its products. The growth is all attributed to the tireless determination of their members who are pushing for their own financial success through the company's offers -- marketing, educating, and direct selling to the consumer market.

Compensation Plan

Mary Kay uses the "stairway-breakaway" compensation plan. A member starts out with getting products from their sponsors using their own money and sells it off to consumers. Compensation is made by the sponsor at this juncture not by the member.

You earn points with each sale which increased your rank. As you move up the "stairway" and accumulating points along the way, you eventually "breakaway" from your sponsor and become one yourself to earn commissions that comes with every sale made by your members.

Becoming a Sponsor

Being a sponsor doesn't mean that you will earn a quick profit. As a sponsor, you will need to build your own team. As your team grows, so does your commissions. This home-based business plan does allow you to be financially successful through the "stairway-breakaway" strategy as you build your own downline.

Success with this MLM opportunity depends on recruitment. It is very important that every member of your team is actively selling and marketing the business, not just relying on the popularity of the Mary Kay brand. It is important for each sponsor to ensure each of their downline is well-equipped when they start which includes providing them seminars, open-house tutorials on MLM and direct selling strategies.

Conclusion

Mary Kay is a viable mlm opportunity. As with all mlm opportunities an individual should keep in mind that your success all depends on your ability to become skilled at the home-based networking venture in order to successfully create their own team, marketing, and direct selling of Mary Kay products. Having a strong lead generation strategy is crucial.

About the Author

To be successful check out our Mary Kay Review that will show you how to get Network Marketing Leads.

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