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Wei Shi: building a world-class production base of the racket

   

    Xiamen City, the First International Sporting Goods Fair, located in the northern industrial zone of Jimei Vespa carefully prepared Sporting Goods Co., Ltd. 6 Expo booth to become a major bright spot. Visteon Corporation introduced a group of famous forefront of the industry representative of new products, with its refreshing design and development of philosophy, has attracted community, in front of the booth stopped watching. A variety of new badminton rackets, tennis rackets, sports enthusiasts are buying, Wal-Mart, Trust-Mart and other large trade groups have expressed intent to purchase the procurement. The face of unlimited business opportunities, China's vice president of sports goods, Visteon's chairman, Chen Cun-yi say with confidence that Visteon will seize the opportunity to create world famous brand, the Xiamen Vespa racket into a world-class production base.

   

    China-Hong Kong joint venture between Visteon Corporation created in 1986 in Shishi. At that time the company is only a twenty or thirty people artisanal small factories, producing varieties of a single, confined to the domestic sales market. 10 years, the company experienced entrepreneurship, take off, import, innovation and continuous development and leap Visteon Corporation in China and world sports gradually become an important force in the manufacturing industry has become the manufacturing badminton rackets, tennis rackets, squash rackets and supporting products Professional manufacturer. In order to reduce business operating costs, attract and retain more talented people to meet the needs of enterprises to further develop, Visteon's opening phase as early as convenient transportation and perfect the investment environment, government services and a strong sense of the Xiamen Special Economic Zone in 2000, spent 1000 million yuan in the Jimei north industrial scale development projects in two years time, set up an area of 30 mu, building area of up to 3 million square meters of garden-style industrial park, the company has an annual output of 3 million into a variety of high, mid-range racket the professional manufacturers, is the world's largest production base of the racket.

    

    Pan Jian-Wei Shi's assistant general manager, said the company can be officially put into operation as scheduled by the end of 2002, depends on Xiamen, Jimei District, two levels of government for their great support. Various functional departments in implementing the service door, occasional visits, one-stop service office efficiency for the company's location, project, planning, construction, and link to save a lot of time; commissioning Jimei District Chamber of Commerce has actively enterprises solve labor management issues, which eliminates many unnecessary troubles; greatly reduce the burden on enterprises, tax cost of almost zero. Although the manufacturers have started producing more than a year has only one time, but the support of governments at all levels, enterprises are able to conquer the plight of the sudden outbreak of atypical pneumonia. SARS in 2003, many foreign customers stop looking and has always been export-oriented companies at once Visteon lost a large number of internationally renowned brands production orders. SARS has awakened the people to dust off the sports consciousness, igniting a national fitness of the prairie fire. When companies are getting in Guangdong, Beijing, Hebei, Inner Mongolia and other places a high incidence of the epidemic sent many orders. As a result, the company promptly adjust marketing strategies to vigorously produce varieties suitable for the domestic market. 2003 Vespa's the difficulties, 2.5 million sales of various products, the output value 30 million yuan and exports worth more than 300 million U.S. dollars.

    

    Into the new year, Visteon is targeting the international market, has in Southeast Asia, North America, the Middle East, the European Union and other regions of dozens of countries have completed the registration, so that exports to countries and regions more than 40 countries in the world to establish relatively stable since the sale of marketing and branding agency, so that the total number of export products account for more than 80%. After some effort, Vespa company's performance to a new level.
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